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The Benefits of Data-Driven KPIs


October 22, 2021


KPIs Are Pivotal for Growth & Success

Make no doubt about it – we live in a data-driven world. It is increasingly wise to rely on quality information and numbers to make informed business decisions. At One Hour Heating & Air Conditioning Franchise Development, we firmly believe in the power of data. When it comes to the growth of individual franchisees, we rely on a helpful managerial tool known as Key Performance Indicators (KPIs). This tool allows us to provide up-to-date data points that help guide our franchisees in the right direction. By highlighting strengths, weaknesses, areas of growth, and areas of improvement, KPIs significantly assist with business management.

In a recent interview with Contracting Business, One Hour’s franchising president Mark Baker explained our continued emphasis and reliance on KPIs: “Whether you’re a $1 million business that wants to reach $5 million or a $5 million business that wants to reach $10 million, we lay out what the Key Performance Indicators (KPIs) should be, and how you can reach the next step.” Over the four years preceding this quote, One Hour’s locations grew by an average of 31%. While it is impossible to know how much of this tremendous growth directly links to KPIs, the correlation between our application of performance metrics and success is undeniable.

What Is a Key Performance Indicator (KPI)?

To understand the impact of KPIs, it is helpful to grasp how they function. KPIs provide businesses with a clear assessment of broad and isolated performance metrics. Tracking the success rate of various operations over time, KPIs provide an in-depth audit of systems and processes. The more accurately a KPI measures performance, the more aware business owners become of what aids and hampers everyday operations. In other words, a KPI will help you actively quantify, identify, report, eliminate, and/or adjust key components of your business.

Quality KPIs are not easy to create, track, and calculate. They require technological resources, technical know-how, time, and money. At One Hour, we’ve done much of this work for you – refining our KPIs over many years. By joining our franchise network, you will inherit the proprietary platforms and tools necessary to deliver reliable KPIs. Today, our KPIs are among the best in business. Our franchisees can easily access numerous metrics via a streamlined process run by a complex algorithm. With minimal effort, our technological systems can convert numerous variables into a clear-cut profile of your business’s weaknesses and strengths.

KPIs Are a Key to Success

Knowledge offers incredible advantages in staying competitive and efficient. With dependable KPIs providing relevant feedback about business operations, you will be able to mitigate misused resources and correctly realign your priorities to maximize results.

KPIs can reveal key data points on:

  • Returns on marketing efforts & investments
  • Efficiency ratios between cost and revenue streams
  • Varying success rates among different lead generation strategies
  • Average service times
  • Costs of pool parts, supplies, and equipment
  • Utility expenses
  • Productivity levels
  • Customer retention
  • Customer satisfaction scores
  • Seasonal & geographical business trends

Our Franchise Development team knows how to interpret KPIs to:

  • Consolidate information – KPIs can integrate multiple functions of your business into a single model. This will allow you to analyze operational efficiency holistically.
  • Formulate goals & track success – Setting goals is a great management tool. That said, goals deliver the best results when combined with metrics that are actively gauging progress. KPIs do just that: Allowing you to monitor every step of your journey to understand where and when obstacles arise.
  • Improve communication – By creating explicit performance goals, KPIs can improve morale and teamwork.
  • Offer incentives – KPIs are a great way to reward employees fairly and accurately for achieving high levels of service and productivity.
  • Make unbiased decisions – Emphasizing hard facts and figures, KPIs help reduce biases by offering an evidence-based approach to business management.
  • Reduce financial risk and loss – Closely tracking expenditures and returns will help you organize your business model to cut excess expenses and increase growth.

Creating rudimentary KPIs is not difficult. The hard part is ensuring your KPIs are finely tuned, measuring all the proper factors in play, and delivering accurate results. At One Hour Heating & Air Conditioning Franchise Development, we are confident that our KPIs are second to none. Our track record as a growing and successful franchise network proves that our business management template leads to success. Don’t hesitate: See how we can benefit your business aspirations today!

Interested in learning more about the many resources, tools, and technologies we provide our franchisees? Give us a call at (855) 996-4747 or contact us online!

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