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Generate & Optimize More Leads with One Hour®

December 14, 2021

Let Us Optimize Your Digital Presence

Lead generation is a critical component of entrepreneurial success in today’s competitive business environment. That said, generating leads is only one part of the equation. You must also convert those leads into reliable customers/clients. At One Hour Heating & Air Conditioning Franchise Development, we excel in this domain – offering state-of-the-art online marketing tools and techniques.

By joining our team, you can expect:

  1. A website dedicated to your specific One Hour location that will attract local customers seeking HVAC services
  2. An online marketing toolbox with customizable materials you can personalize for your location
  3. An on-demand marketing coach who can navigate you through advertising decisions with expert, one-on-one advice

A successful online presence begins with building an effective website. If your website is dated, hard to navigate, aesthetically unpleasing, erroneously formatted, or poorly written, it will likely underperform when it comes to retaining visitors and optimizing leads. It is not enough to generate traffic to your site – be it from social media, Google, or other advertising methods – if those visitors get confused and do not follow through with scheduling a service. To get results that matter, converting those leads into customers is critical. That is where our stellar marketing team and online tools come into play!

We Understand the Ins and Outs of Online Campaigns

Generating leads involves more than simply getting customers to your webpage. For success, you ideally want them to book a consultation or appointment. That is why it is essential to offer multiple contact points and gather user data.

That is why make every effort to collect:

  • Contact information
  • Prospect names
  • Email addresses
  • Phone numbers
  • Other qualifying attributes

One Hour Heating & Air Conditioning Franchise Development will boost your ability to collect leads via several tools embedded in our website. Run by a best-in-class tech and digital marketing company, our websites are finely tuned to maximize user experience at a low cost. With expert SEO strategists, writers, content creators, and digital engineers building your platform, you will enjoy the perks of an elite web design, development, and marketing team.

We will clearly and effectively convey your HVAC services and qualifications by:

  • Offering concise selling points
  • Highlighting your HVAC services with task-specific pages
  • Creating dazzling templates
  • Strategically positioning contact forms

Visitors will be informed, visually impressed, and one click away from reaching out to your team. Over time, this will significantly improve your conversion rate.

Top Tier Website Designs that Adapt to Shifting Trends

Technology is constantly evolving and updating – at a hyper-speed pace. In 2020, 68.1% of all website visits came from mobile devices. Similarly, most people now access emails on their phones. We realize that no one wants to struggle with oddly formatted content. That is why our content creators work nonstop to ensure our platforms are consistently compatible with the latest web layouts and design parameters.

Another vital aspect of digital marketing is developing a strong voice and personality. From social media to blogging, we can help you build strong customer relationships by opening up multiple avenues of communication. The online marketing team that we work with are highly skilled at:

  • Creating blogs that offer unique and relevant information to your business
  • Boosting SEO rankings and directing incoming traffic to their intended destinations
  • Embedding each webpage with Call to Action (CTA’s) links that send visitors to contact forms
  • Optimizing your website to guide users toward scheduling pages and service requests

Constantly adapting to the latest digital trends, we have our finger on the pulse of emerging technologies, channels, and factors that affect lead generation. We promise to do everything in our power to help you maximize customers with a seamless online experience.

Supplemental Software & Technologies

In addition to the benefits of our cutting-edge digital infrastructure, every One Hour Heating & Air Conditioning Franchise Development franchisee also receives the advantages of Successware – a business management tool that expedites and streamlines daily tasks.

Successware makes it easier to manage both daily operations and lead generation by:

  • Taking calls
  • Dispatching technicians
  • Performing accounting and inventory management tasks
  • Tracking employees
  • Invoicing
  • And much more!

With online marketing specialists and state-of-the-art software tools helping you out, we provide the resources and instruments necessary to keep your business running efficiently. Our franchise template is reliable, time-tested, and proven. We promise to go above and beyond to deliver the support necessary so that our locations can prioritize what is most important: Solving HVAC problems and satisfying customers.

To learn more about the benefits One Hour franchisees receive, give us a call at (855) 996-4747 or contact us online today!

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